ADVERTISING

The advertising and communication industry is one of the strongest sub-markets of the creative industry in Frankfurt am Main with a turnover of EUR 1.8 million. Accordingly, the advertising industry makes a correspondingly high contribution to value creation and employment in the creative cluster. Whether strategy development, branding, brand management, digital publishing, live communication or digital marketing – creatives from all communication disciplines are represented at the highly frequented Frankfurt location and develop effective and creative cross-media communication solutions.

As one of the strongest business locations in Europe with domestic and international industry leaders, Frankfurt and the region has enormous market potential. The proximity to Europe’s largest data node is particularly attractive for agencies of data-driven digital communication.

HORIZONT is one of German leading trade media from the Frankfurt based publishing group dfv Mediengruppe, focuses on business-to-business communication, provides up-to-date news and background information from the world of marketing, advertising, media, tech and communication.

Networking, networking, networking – that’s the name of the game in the communication business. Networking events, congresses or award shows play an important role in this.

With over 1,000 members Marketing Club Frankfurt is the largest Marketing Club in Germany and one of the most active networks. The club is a forum for the permanent exchange of ideas across all specialist areas. Highlights include the Marken Gala with the awards Goldenes Brandeisen and Frankfurter Sprungfeder.

In addition to the growth marketing SUMMIT the German Brand Congress with the HORIZONT Award are the summits for brand leadership and brand management.

Germany’s leading association for advertising agencies is GWA, which unifies with the GWA Effie Congress and the presentation of the GWA Effie Award the advertising and communications industry in Frankfurt.

The Art Directors Club for Germany as an independent association with the aim of promoting excellent creative communication is active on site with the ADC section Frankfurt. Every year, the ADC honours outstanding personalities in the creative industry with an honorary title at the ADC Night of Honour.

Since 2009, Frankfurt Economic Development invites once a year to the Abend der Kommunikation. This enables the players in the advertising and communication industry to talk to each other and to exchange ideas with representatives of municipal politics.

Other network formats include the event series of the m2 Stiftung MedienMittwoch and CLUK – Cluster der Kreativwirtschaft Hessen e.V.

The region offers a wide range of state and private educational institutions and universities. The location impresses with internationally renowned training and creative schools with close contact to agencies and companies. These include in particular:

Medienpraktikum Hessen offers a selection of internships for students who want to gain a foothold in the advertising industry.

For current job advertisements it is worth taking a look at HORIZONT Jobs and Connect-Me-Now.

The HORIZONT-Foundation supports young professionals and researchers in the field of marketing and media with scholarships and grants.

The resident institutions, associations and clubs of the communication and advertising industry offer a wide range of opportunities for professional qualification, exchange of expertise and networking.