Vicky Prüfer studied musicology, art history and anthropology at the University of Mainz and also works with esistfreitag. #frankfurtdubistsowunderbar was a small idea 2 years ago by esistfreitag, the creative agency for multi-channel communication based in the Hamburger Allee and quickly became a success -, a channel to share the enthusiasm of Frankfurters for Frankfurt online.

The hashtag has been used on Instagram over 43,000 times, the Facebook page has more than 11,000 fans. #frankfurtdubistsowunderbar is a project that shows how close the bond and identification with this wonderful city. Vicky Prüfer is working with esistfreitag to spread the idea.

esistfreitag Homepage

esistfreitag on Instagram

Frankfurt is for me …

… a constantly changing city full of contrasts and surprises.

What do you love most about your job?

The ability to implement your ideas and then see how they evolve through others.

Where do you get your ideas from?

Especially from my daily environment, everyday life, the city. And from traveling!

My lunch break …

…I spend time cooking with the team.

What trends do you think we will see this year?

In general: the trend towards more and more (moving) pictures.

What else can we still learn?

We could all be more confident that we not only have ideas but that we can pursue them as well.

You should definitely do that in Frankfurt …

Let oneself drift away from common paths. There are always views of the city, which one did not know yet and to discover so many little colourful exciting corners.