Paula Landes is an expert in social media, marketing and PR, who also offers her communication services to founders and start-ups. Her services range from social media, website planning and support to idea development and creative coaching. Through ONLINE-LEGAL-SOCIAL she offers tailor-made training and seminars for founders and companies in the Frankfurt area. For Digital Media Women, a nationwide network in which more than 19,000 women are actively involved in shaping digital change, she is the district manager for the Rhine-Main area.

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For me Frankfurt is …

… always good for a surprise – and for seven years now always better than expected.

What do you love most about your job?

The diverse ideas, concepts and the people you meet – there is no room for boredom.

Where do you get your ideas from?

From the swimming pool – or from the garden :-)

My lunch break …

… has been an adventure and the best time of the day for networking since I got my office in the station district. #neverlunchalone

What trends do you think we will see this year?

Social media is constantly evolving – the older users are becoming more, the younger ones are staging themselves from channel to channel. Relevance and added value are often only marginally present – yet everyone talks about it. A long-lasting trend that is far from over. In the digital world, I find the field of AI and bots very exciting – what these technologies will mean for us in everyday life in the future is science fiction live.
Otherwise, mobile working is a trend – in all its forms from co-working to working nomads to agencies that work agnostically without an office location – and thus create virtual teams that are on an equal footing – like Tyto, for example.

What else can we still learn?

A lot! Life is too short to be unhappy. That’s why I photograph dead animals, like this or that – these poor creatures are unfortunately no longer alive. But we are – seize the day! Live and learn – for example from children who still question things that we often take for granted.
Furthermore, lived equality would be something that this society has not yet fully learned or internalized.

You should definitely do that in Frankfurt …

Indian food – like here or here.
Otherwise, go to the museum, have a coffee in the Kleinmarkthalle and enjoy a visit during trade fairs :-)