Katja Baumann holds a degree in communication design and studied at the Academy of Art and Design in Offenbach as well as at the University of Arts London, majoring in branding, corporate design & animation. She worked as a freelance graphic designer in London, Amsterdam and Frankfurt until she founded the DBF Designbüro Frankfurt together with the designer Alexander Lis in 2013. The agency envisions and develops brand experiences in corporate design, print, graphic design and is located in the North End on Berger Straße.
Frankfurt is for me …
… the hidden champion for entrepreneurs in Germany. And the smallest metropolis in the world. Underrated, but sexy.
What do you love most about your job?
The insights I get as a communications designer into so many other professions. Our clients are active in a wide range of industries and disciplines. Understanding their ways of thinking, processes and challenges and working together to make things a little better every day is what I find most exciting.
Where do you get your ideas from?
On my bicycle path to the office. Every day at least 16 km. The best ideas are often born on the move. And of course through good discussions with my team.
My lunch break …
… I spend as much as possible on a bench in Bethmannpark, at the foot of Berger Straße. There, one finds the full variety of flora and fauna of Frankfurt city life.
What trends do you think we will see this year?
Digitalization and automation everywhere. Many job profiles will change fundamentally or disappear in the next 10 to 20 years. After the creative industry has already successfully experienced a turnaround through digitalization in the 1980/90s, I am curious to see how our industry will change once again.
What else can we still learn?
More entrepreneurial thinking. Especially in Frankfurt, I miss newly founded young creative agencies with whom one can develop the future of the Frankfurt design industry. Let’s go!
You should definitely do that in Frankfurt …
Spending a lot of time in parks, because Frankfurt is a great green city.